Pollution Ad

For this advertisement project, I used bold letters and regular letter to not only add contrast to the overall design, but also to create emphasis and show order of importance. I created an art brush which scattered my water droplets. I borrowed a picture of a glass of water to emphasize the pollution that is in our water and allow the reader to visualize the real effect pollution has on our every day lives. I used different alignment for different letters to allow the more important letters to be emphasized and focused on.



here is the link to the borrowed image:
http://curezone.com/upload/_E_F_Forums/Fasting/glass_of_water_0808_lg_10661967_c6O80CPI7U7J.jpg